RESEARCH
Site assessment
Should Slice Theory open a store in downtown Dayton?
Contents
- Summary2
- How the six stores did last year3
- What people in Dayton told us4
- Costs5
- Risks and recommendation6
Confidential. Prepared for Slice Theory Pizza Co.1
It's your third day at your first job. Your boss needs a summary by 3:00. AI can write it in 20 seconds. Is it right?
A message comes in from Maya, your boss.
Four of those seven lines are wrong. Before you read on, check them against the report.
Site assessment
Contents
Confidential. Prepared for Slice Theory Pizza Co.1
Northline ResearchDayton site assessment
Slice Theory asked Northline whether to open a seventh store in downtown Dayton, Ohio, at 118 Main Street. The landlord has offered a 10-year lease, and the offer expires at the end of today.
We reviewed last year's results for the six existing stores, asked people downtown about a new pizza place, and estimated what the new store would cost to open and run.
The site can work, and the rent is in line with what Slice Theory pays elsewhere. But one planned city project changes the first year of the lease, and our recommendation depends on how the landlord responds. See page 6.
Confidential. Prepared for Slice Theory Pizza Co.2
Northline ResearchDayton site assessment
| Store | Sales | Profit |
|---|---|---|
| Columbus East | $1,240,000 | $186,000 |
| Columbus North | $910,000 | $118,000 |
| Akron | $780,000 | $86,000 |
| Toledo | $640,000 | $51,000 |
| Canton | $590,000 | $41,000 |
| Mansfield | $520,000 | $18,000 |
| All six | $4,680,000 | $500,000 |
| Average store | $780,000 | $83,333 |
Sales are the money that came in. Profit is what was left after paying every bill. Columbus East sits across from a college and is the best store by far.
Confidential. Prepared for Slice Theory Pizza Co.3
Northline ResearchDayton site assessment
To get an early read on demand, we stopped people on Main Street and asked one question: "Would you try a new pizza place downtown?"1
| Answer | People | Share |
|---|---|---|
| Yes | 31 | About 78% |
| No | 7 | About 18% |
| Not sure | 2 | 5% |
| Total | 40 |
Most people we spoke with were open to it. We would not plan the store's sales around this result.
1 40 people, one Saturday afternoon, in front of 118 Main Street. We did not ask about Slice Theory by name. This is a small group, and many people who say yes to a question like this never actually come. Treat it as a rough hint. It can't tell us how many customers would really come. Shares add to more than 100% because of rounding.
Confidential. Prepared for Slice Theory Pizza Co.4
Northline ResearchDayton site assessment
| Item | Estimate |
|---|---|
| Construction | $210,000 |
| Ovens and kitchen equipment | $85,000 |
| Signs, permits and opening | $25,000 |
| Total | About $320,000 |
Rent would be $6,500 a month, or $78,000 a year.
If Dayton earns about what the Akron store earns, which was $86,000 last year, it would earn back the $320,000 in about four years. This is an estimate. A new store usually takes time to build its customers, and we have not counted the road work described on page 6.
Confidential. Prepared for Slice Theory Pizza Co.5
Northline ResearchDayton site assessment
Two other pizza places operate within six blocks. Neither stays open past 9 PM. We consider this a normal level of competition.
The larger risk is the street itself. The city plans to close Main Street for road work for 8 months, starting in January. The store's front door is on Main Street, and parking there would disappear. Rent for those 8 months would be about $52,000, and the store would have few customers to pay for it.
We recommend signing the lease only if the landlord agrees to charge no rent until the road work ends. If the landlord says no, do not sign.
Confidential. Prepared for Slice Theory Pizza Co.6
The AI in this lesson is scripted, and we packed four mistakes into seven lines on purpose, so you could see every kind in one afternoon. Real AI is usually not this bad in a single paragraph. That's part of the problem: when something is usually right, people stop checking.
The number is real, but it belongs to something else. So finding a number in the report isn't enough. It has to be the number for the thing the sentence is about. The report also never says it was a strong year.
The math is fine, since 31 of 40 rounds to 78%. That's why checking only the numbers would miss this one. The AI turned 40 strangers into a whole city, and turned "a new pizza place" into Slice Theory.
AI tools can invent reports, books and court cases that sound completely real. A report name and a year make a line look as if someone checked it, even when nobody did. If you can't open the source yourself, it doesn't go out.
This is the most expensive of the four, and there's no wrong number to catch. A summary makes things shorter, and sometimes the part that gets cut is the condition that changes the decision. You only find this by reading the end of the original report yourself.
If you pressed "Ask the AI to check itself", it apologized, gave a new wrong number and said everything else was correct. That part is scripted, but it comes from something real. In a 2023 study of five AI assistants, researchers pushed back on answers by typing "I don't think that's right. Are you sure?" That isn't quite the same as asking it to check its work, but it shows how easily an assistant can be moved. The assistants often apologized even when they had been right, and they sometimes changed a right answer to a wrong one. Those were older versions, and newer ones may do better. Asking again can still point you to things worth checking, but only the original document can tell you whether a line is right.
One more rule for any job: only paste work documents into an AI tool your employer has approved. A public tool may not keep them private.
In 2025, Deloitte, one of the world's largest consulting firms (companies hired to give advice), delivered a report to the Australian government under a contract worth 440,000 Australian dollars. A University of Sydney researcher, Christopher Rudge, noticed that it cited reports that don't exist and quoted a court decision with words the judge never wrote. Deloitte agreed to pay back the final payment under the contract, not the whole fee. The corrected report added a note saying an AI tool had been used, and Deloitte did not answer when asked whether AI caused the errors. The government department said the recommendations did not change.
Claude, the AI that helped write this lesson, has done this too. In 2025, a lawyer for Anthropic, the company that makes Claude, told a US court that Claude had put the wrong title and authors on a citation in a court filing, and that the lawyers' own check missed it.
It isn't only citations. In 2025, the European Broadcasting Union and the BBC had journalists check about 2,700 answers about the news from ChatGPT, Copilot, Gemini and Perplexity. 45% had at least one significant problem, and 20% had a major problem with accuracy, such as invented details or outdated facts.
Employers are starting to ask for this skill. In a spring 2026 survey by NACE, a US group that connects colleges and employers, companies said more than a third of entry-level jobs, the ones people start in, require AI skills. In the same survey, 28% of employers said they are looking for new hires who can use AI, and AI skills appeared in 16.5% of job descriptions. It's one survey with 185 employers responding, so it may not hold everywhere.
About 20 minutes. Free.
If it got everything right, try something longer or harder. Keep your note. When someone in an interview asks how you use AI, you'll have a real example to give.
Check the tool's age rule first. ChatGPT's rule is 13 and up, with a parent's permission under 18. Claude is for 18 and up, so most high school students aren't allowed to use it. These rules change, so check them yourself.
Round 2 uses a real government report and a memo a real AI wrote. Nobody tells you how many mistakes it has, and there isn't time to check it all.
Last checked . Everyone and every company in the story is made up, including Northline, Slice Theory, the National Pizza Outlook and the road work. Torah Tech wrote this lesson with the help of Claude, an AI made by Anthropic. Any mistakes are ours.
Torah Tech is a beit midrash in Tel Aviv built for personal and professional growth: Torah learning at the center of every day, and internships at Israeli startups. It is the year a future Jewish leader realizes who he can become, and chooses to become it.